Welcome to L'ERA Jewellery!
L’ERA Jewellery began with a spark of passion and a dream to make the beauty of demi-fine jewellery accessible to everyone. The idea was first conceived by Angèle, who, while working at a jewellers, fell in love with the way wearing diamonds made her feel. With access to a staff discount, she began collecting pieces as often as she could, relishing the confidence and elegance they brought. Inspired by this, Angèle wanted to create a jewellery brand that would allow others to share that same feeling—offering high-quality diamond pieces at an affordable price.
As her mother, Lara, I was captivated by her vision and enthusiasm. I asked if I could join her on this exciting journey, but Angèle, ever thoughtful, turned to her sister Natalia for advice. Natalia suggested I pitch what I could bring to the table. I did, sharing how my strengths in business and ideas, paired with Angèle’s deep knowledge of jewellery, could help us achieve something truly remarkable. After careful consideration, Angèle agreed, and together, we embarked on 18 months of meticulous planning before officially launching L’ERA Jewellery on 1st August 2023.
Our journey has been one of hard work, learning, and connection with our wonderful customers, who inspire us every day. Fifteen months later, Natalia, who had always supported our vision, joined L’ERA as Creative Director. She fell in love with the jewellery and the brand’s ethos, bringing her extraordinary creativity and design flair to the team on 21st October 2024.
As a small, family-run business with proud Italian heritage, we are committed to creating jewellery that is both beautiful and meaningful. At L’ERA, we combine sterling silver and gold vermeil with high-grade gemstones—lab-grown wherever possible for ethical reasons. Our goal is to craft timeless, slow-fashion pieces that empower wearers to feel confident and elegant, jewellery that will last for years and become cherished classics.
We believe that luxury should be attainable without compromising on quality or craftsmanship. While our pieces aren’t ‘cheap,’ they are exceptionally affordable for the premium materials and stones we use. We pair this with outstanding customer service, building relationships with customers who we hope will grow with us on this journey.
L’ERA is more than a jewellery brand; it’s a family passion brought to life. From our Italian roots to our dedication to empowering jewellery lovers worldwide, we are proud to share our creations with you. Welcome to the L’ERA family.
Love
Angèle, Lara and Talia